Essentra makes simple but essential things – and this applies to its communication too. As the company moves rapidly towards a digital-first marketing strategy, simple but essential is central to every aspect of its communication strategy from reporting to websites to employee communication.
We've helped Essentra build a brand character that speaks to customer needs far more than product specifications. All supported by guidelines, distinctive editorial styles and a robust brand management system.
After working with the Essentra team to define a new Customer Value Proposition, we've now built an entire communication strategy around it. All marketing and advertising collateral has been updated, global communication are now consistent across all channels, and we manage the company's content strategy, ensuring a joined up presence in digital, social, direct, event and ATL channels, and even PR, where we successfully partner with WPP sister company Ogilvy PR.
We've rebuilt and relaunched Essentra's corporate site and built and launched a new marketing site. The marketing site finally gives Essentra the power to properly cross-market its portfolio, and sits proudly at the centre of the company's ever more integrated marketing and communication approach.
Little things make a big difference for employees too, and we've helped overhaul the critical employee communication and engagement approaches that are needed to build an effective, positive internal culture.
We've also worked hard to create an annual report that shows best-in-class compliance but also plays its part in bringing the brand voice to bear on shareholder communication.