When British Land wanted to refresh its brand, the company needed an agency that could create a compelling brand narrative, develop a robust strategy and deliver the new identity across the full suite of communication channels.
Creating a brand identity for every touchpoint
We gave the iconic ‘Britannia’ figure a makeover to modernise the brand and helped roll out the new identity through a range of internal and external channels. This work has brought the company's core purpose, ‘Places People Prefer’, to life and repositioned British Land as contemporary, stylish and approachable .
Building the right strategy for online engagement
We updated British Land's digital assets with the new branding, including assets on the corporate website and video content. We also advised on developing a digital and social media strategy to better engage audiences and position the company as leading, credible experts in their market.
Using the right channels to engage staff
Employee communication span across print and digital to maximise staff engagement and encourage career growth and development. We have created a way to help employees understand and engage with the business strategy so they can contribute to realising organisational goals.
A fresh approach to sustainability communications
We developed a new approach to British Land's sustainability communication ahead of the launch of the company's new 2020 sustainability strategy. We created a suite of assets and tailored the information for different audiences and what was most relevant to them. As part of this work, we produced a video to showcase the company's strategy and sustainability focus areas.
Using a strong narrative to demonstrate purpose
The Annual Report is brought to life through a compelling narrative, engaging visual modules and bite-size content. At its heart, the report tells a compelling story underpinned by a strong purpose.
Delivering videos against the clock
British Land wanted a way to provide quick and engaging summaries of its full and half-year results to investors and journalists. We created a series of dedicated results videos that include commentary from the CEO as well as images, financial results tables and animations to bring the announcements to life. Given the time-sensitive nature of the content, the videos have to be turned around within four days.